let’s turn the tide together
We’re fighting for a future where our seas are free from waste, destruction, and exploitation. From water companies to the fast fashion industry, we hold them to account. And we celebrate the people, communities, and organisations working tirelessly to protect our oceans and create a cleaner, fairer world.
Devon roots global reach
We may be based in Devon, but pollution knows no borders.
The sewage in our coves and plastic on our beaches are the same problems blighting coastlines worldwide.
What began with a family conversation around the kitchen table has grown into a mission to protect our oceans and the communities that depend on them.
From local shores to distant waters, we stand with everyone working to keep our seas clean, healthy, and thriving for generations to come.
meet our ocean champion
David Haze — The Nomadic Paddler — has joined Ocean Activist as our brand Ambassador.
Honoured with a Points of Light Award and a Pride of Britain nomination, David will champion SeaSurf’s purpose-driven sister brand.
Known for his record-breaking paddleboarding expeditions that raise awareness for ocean conservation, David brings not only his adventurous spirit but also his commitment to protecting our blue planet.
The kelp crusaders
The sea doesn’t need saving by superheroes — it needs real people We call them Kelp Crusaders. Want in?
Tell us what you care about. What you’ve done. What’s next.
Just click the button below.
You don’t need credentials — just commitment.
Davis Haze, Word Record-Breaking Paddle boarder and Ocean Champion
Fraser Browning, Senior Sustainability Consultant and keen surfer
Thomas Bond, our son and the inspiration behind Ocean Activist
Alfie Ocean Activist CCO (Chief Cuddles Officer)
wave watch
No filters. No spin. Just the stuff they’d rather you didn’t know…
A nice little earner
In what some might call an 'understated' press release (notably absent from South West Water’s website) Pennon Group Plc reported a £72.7 million pre-tax loss for 2024/25, up sharply from £9.1 million the previous year.
Yet, perhaps more controversially, the company has opted to maintain dividend payments of around £129 million (31.57p per share) — a disbursement greater than the reported loss.
This comes at a time of intense scrutiny over pollution, storm overflows, executive pay and trust in the water sector.
So how can a loss-making company afford such dividends? In large part because Pennon raised £1.3 billion through a rights issue — generating fresh capital from existing shareholders, some of which is now flowing back to them as dividends.
So shareholders have yet again been rewarded in a year when customers are footing the bill for failures.
coastal calendar
This is your go-to calendar for action
Whether you’re a seasoned sea saver or just getting your feet wet, there’s something here for you. Show up, speak out, and help us turn the tide.
year round
Sidmouth
Plastic Warriors Beach Clean
First Sunday of every month, 9.40am
Location: Swimming pool car park
Details: Bring your own litter picker if you can – the organisers sometimes run out).
september
Saunton Sands
Plastic Free North Devon beach clean
Sunday 10 September, 11am-1pm
Free parking for volunteers
Hot drinks provided by Saunton Break Café (please bring a reusable cup).
September
Woolacombe
Silent disco and beach clean
Sunday 28 September 2025, 10:30–12:00
Future dates include 30 Nov and Christmas Eve).
Clean-up – equipment provided
suit up, sea saver
If you believe in wearing your heart on your sleeve — literally — our Ocean Activist Collection has you covered.
Crafted from 50% organic cotton and 50% reclaimed cotton, these bold staples and everyday essentials are made for comfort, action, and impact.
We’ve also got a growing range of eco-friendly accessories, all designed to reduce waste and protect what we love.
brand values
Sustainability
We don’t just make clothes — we make them responsibly. Every Ocean Activist product is crafted using a 50/50 blend of organic and reclaimed cotton, powered by renewable energy, and delivered plastic-free.
We design for circularity and reject the waste of fast fashion — because nothing we create should end up where it doesn’t belong. Especially not in the sea.
Activism
We believe clothing can carry a message. Ocean Activist stands up to greenwashing, corporate silence, and the systems harming our oceans. But we’re also here to lift up those making waves for good.
From calling out polluters to celebrating grassroots action, this is a brand that acts — not just advertises. We create tools for change and invite people to wear their values with pride.
Community
At the heart of Ocean Activist is a growing tribe — surfers, swimmers, beach cleaners, artists, educators, and environmental voices united by one goal: to protect the ocean we love.
We don’t just sell to our community — we build with it, celebrate it, and campaign alongside it. Together, we’re louder, braver, and far more powerful than we are alone.
Celebration
Amid the urgency, we make space for joy. Ocean Activist is about more than protest — it’s about positivity, too.
We shine a light on the good: the individuals, groups, and small wins that deserve recognition. From beach clean organisers to eco-innovators, we celebrate the changemakers turning frustration into action.
our clothing partner
Because we want our products to be made as sustainably as possible, we work with Teemill, an open-access circular economy supply chain that makes products designed to be remade. Teemill is on a mission to recover 100 million items by 2027 and we can’t do it without you. By sending back your products, you are helping us end waste. When the products you order from our store are worn out, simply scan the QR code in the label to send them back to us.
legal stuff
Ocean Activist® is the registered trademark of SeaSurf UK Ltd (UK00004188763) and may be protected in other territories. Our mission is to inspire and equip people to protect our oceans through ethically made products and impactful environmental campaigns. We welcome collaborations that align with this mission. Ocean Activist® is also a registered UK company (number 16222421).