LET’S TURN THE TIDE
Ocean Activist is a purpose-driven brand — created to fight ocean pollution and corporate destruction. We hold powerful industries to account, back communities, and turn outrage into action. This is more than a brand — it’s a movement.
WE ARE FAMILY
SeaSurf and Ocean Activist began on Devon’s beaches — our family’s playground and escape.
Our son Tom’s lockdown charity dips sparked a movement, turning fun into purpose.
As we witnessed pollution and profit destroying what we loved, one truth became clear: loving the sea isn’t enough — we have to protect it.
fast fashion sucks
Only 1% of the world’s clothing is ever recycled, and in the UK the average garment is worn just 10 times before it’s thrown away.
No wonder fashion is now the second most polluting industry after oil and gas, producing 1.2 billion tonnes of emissions every year.
At Ocean Activist, we believe fashion must become circular — fewer synthetics, better materials, and clothes that can be remade rather than dumped.
TV STAR LUCY JOINS OUR TRIBE!
We’re delighted to announce that Lucy Alexander, one of the UK’s best-loved TV presenters, has joined the Ocean Activist tribe.
Known for A Place in the Sun, Homes Under the Hammer, The Customer Is Always Right, Bang on Budget and Best of Both Worlds, Lucy has a genuine love of coastal life and a strong connection to the sea — making her a natural fit for our growing community.
Ocean Activist is also being supported by comedian, presenter and salt water lover Zoe Lyons!
Zoe's TV work includes Live At The Apollo, Celebrity SAS and Celebrity Mastermind.
She is also Ocean Ambassador for the Marine Conservation Society and has proudly worn our clothing while continuing her brilliant work raising awareness about plastic pollution and marine pollution.
funny woman zoe’s on board
it’s time for you to suit up… sea saver!
Choosing Ocean Activist means joining a movement that refuses to look away.
Our clothing is made from organic and reclaimed fibres, powered by renewables, and printed with water-based inks.
When it’s worn out, we remake it — closing the loop and protecting the ocean.
Wear it like you mean it.
meet our ocean champion
David Haze — AKA The Nomadic Paddler — has joined Ocean Activist as our Brand Ambassador.
Once battling addiction and serving two prison sentences after his career collapsed, David rebuilt his life from a prison cell, rediscovering his purpose through water. He is now a nine-time world record paddleboarder and a global voice for ocean conservation and second chances.
MC HO HO NO!
EACH WEEK WE’LL REPORT ON THE STUFF YOU need to KNOW… NO FILTERS, NO SPIN JUST ACTIVISM
We’ve just read McDonald's big '50-Year Economic Footprint' report.
It contains plenty of back-slapping about responsibility, sustainability and doing the right thing.
Meanwhile… the fast food giant is giving away cheap Grinch socks as part of a Christmas promotion.
We cannot find any info regarding the material these horrendous freebies are made from ... and let’s be honest: they’re almost certainly the usual cheap, synthetic stuff that sheds microplastics and ends up in landfill before Christmas is even over.
And they appear to be packaged in yet more (sigh) plastic.
So how do you shout about your environmental impact on one page, while dishing out cheap tat on the next?
If you’re serious about sustainability, it needs to cover everything — even the give aways.
OUR KELP CRUSADERS
The sea doesn’t need superheroes — it needs real people. We call them Kelp Crusaders. Out there fighting for the ocean? We want your voice. Tell us what you’re doing — we’ll make it louder. Ready to join the Hall of Fame and wear one of our famous cartoon capes? Hit the button below.
Jatin KallamundkurI
I am an advocate for sustainable urban agriculture, dedicated to empowering communities to grow food in ways that protect the planet.
Sofia Bekir Fuente
In my day job as an environmental engineer, I see firsthand the devastating impact pollution has on our oceans. I want to be part of the solution.
Sara Bond
Boat-builder roots, seagrass champion, and proud mum to a pro skipper. Usually found with Bailey, our pooch and unofficial harbour greeter.
Lucy Nye
I’m a Devon girl born and bred and I love nothing more than being at one with the sea. Ocean Activist is a brand that matches my values.
Fraser Browning
Through my work I help others find environmental solutions and in my spare time I surf. Protecting our planet is a mission for me.
Lily Howe
I grew up exploring the beaches of North Devon and Cornwall, and seeing these beautiful places spoiled by litter and pollution made me want to take a stand.
Sarah Bailey
As someone who grew up by the sea in Devon, I want future generations to share that same joy and connection to the ocean — in its purest form.
Tom Bond
Inspired by my family I want to protect our oceans so my own children can one day enjoy the same connection to nature that shaped my life.
coastal calendar
This is your go-to calendar for action
Whether you’re a seasoned sea saver or just getting your feet wet, there’s something here for you. Show up, speak out, and help us turn the tide.
year round
Sidmouth
Plastic Warriors Beach Clean
First Sunday of every month, 9.40am
Swimming pool car park
December
Teignmouth
40th annual Boxing Day Dip
December 26, 10.30am-12 noon
Meet at the seafront
December
Woolacombe
Sunday Christmas Eve Beach Clean
December 24, 10am-11.30am
Mill Rock, Woolacombe
rugby stars sofia and lucy are in. are You?
Sofia Bekir Fuente and Lucy Nye live what Ocean Activist stands for — strength, purpose, and love for the sea.
They’ve joined the movement.
Will you?
brand values
Sustainability
Every Ocean Activist piece is made responsibly — using organic and reclaimed cotton, renewable energy, and zero plastic. Designed for circularity, never waste.
Activism
We use clothing to challenge greenwashing and inspire change. Ocean Activist stands with those protecting our seas — acting, not just advertising.
Community
Our tribe of ocean lovers drives everything we do. Together, we create, campaign, and make waves for the planet.
Celebration
We spotlight the good — from beach clean heroes to eco-innovators — celebrating those turning passion into positive action.
our clothing partner
Because we want our products to be made as sustainably as possible, we work with Teemill, an open-access circular economy supply chain that makes products designed to be remade. Teemill is on a mission to recover 100 million items by 2027 and we can’t do it without you. By sending back your products, you are helping us end waste. When the products you order from our store are worn out, simply scan the QR code in the label to send them back to us.
legal stuff
Ocean Activist® is the registered trademark of SeaSurf UK Ltd (UK00004188763) and may be protected in other territories. Our mission is to inspire and equip people to protect our oceans through ethically made products and impactful environmental campaigns. We welcome collaborations that align with this mission. Ocean Activist® is also a registered UK company (number 16222421). Write to Courtenay House, Pynes Hill, Exeter EX2 5AZ.